September 22, 2023

Nooks Unveils Bold New Brand Identity: The Secret Squirrel

With Reinvented Brand Strategy, Company Aims to Actively Communicate
The Importance of National Security With a Modern Approach

Arlington, 22 September 2023 — Nooks, a dynamic force in the defense innovation space, proudly introduces its bold new brand identity, anchored by the iconic Secret Squirrel. This distinctive logo symbolizes Nooks’ unwavering commitment to the national security community and the dedicated individuals who work tirelessly behind the scenes to safeguard our nation.

Relentless, Focused…but also Approachable: The Nooks Way

“We chose the Secret Squirrel to demonstrate that this company isn’t ‘business as usual’ for the defense industry. Making our brand memorable and modern demonstrates that we are looking to engage today’s workforce in a way that resonates with both them and the larger National Security community,” said co-founder Hunter Price.

Nooks’ new brand identity embodies a company marked by relentless determination, focused vision, and bold directness. To tackle our nation’s most pressing national security challenges, Nooks recognized the need for the government to operate at the forefront of technology and talent. Unfortunately, government agencies have often been shackled by red tape, forced to settle for accessible technology rather than the best-in-class solutions available. This compromise has slowed the pace of innovation crucial to maintaining our nation’s safety.

As veterans of the defense innovation sphere, Nooks understood precisely what the government and industry needed: superior secure office spaces and state-of-the-art cybersecurity services, all underpinned by unparalleled customer service.

“We are determined to solve the National Security problem being caused by lack of access to classified infrastructure at scale. We cannot continue to simply accept the status quo if our nation is going to be competitive in the coming years. Solving these types of access issues is key to engaging the best parts of the US economy in the classified marketplace. We all collectively must move faster,” said co-founder, Sean Blackman.

While this concept had been discussed in defense and intelligence circles for years, it took the audacious vision of Nooks to turn it into reality.

Launching in Multiple Markets Over Next 6+ Months

Nooks is in or near convenient areas, intended to serve a distributed workforce. Its first location, opening this fall, is in the National Capital Region, serving the federal government and defense contracting companies across DC, Maryland and Virginia. Over the next 6 months, Nooks will open locations in Colorado Springs, El Segundo, California, San Francisco, and more.

About Nooks

Nooks, established in 2021, is a trailblazing force in the defense innovation space, dedicated to empowering the national security community through best-in-class secure office spaces and cybersecurity services. Our relentless, focused, and determined approach is driving a sea change in how secure infrastructure is accessed across the nation.

Empower the Future of National Security with Nooks

For more information about Nooks and its transformative vision, please visit
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